Services
- Ad Neuroscience Testing & Advertising Effectiveness Research
- UX/UI Research for Websites & Digital Products
- Neuromarketing Testing of Packaging & Product Design
- Emotional Response & Brand Perception Analysis
Duration: 8 lectures (2 hours each) | 4 weeks
Focus: Increasing conversion rates, influencing consumer decision-making, brand development, and sales growth
Target Audience: маркетологи, бренд-менеджери, digital-маркетологи, власники бізнесу
in neuromarketing, marketing psychology, UX, emotional branding and sensory marketing to increase conversions, trust and brand loyalty
- How Customers Make Decisions: Neuromarketing for Higher Conversion Rates
- Psychology of Influence in Marketing Communications
- Neurodesign & UX: How Design Sells Without Words
- Emotional Branding & Sensory Marketing
- Storytelling & Brand Archetypes: Building Trust and Loyalty
- Aromamarketing: How Scents Influence Customer Choice and Brand Perception
The Neuromarketing Laboratory of West Ukrainian National University (WUNU) invites school students and educational groups from across Ukraine to take part in free educational excursions.