Courses

neuromarketing-lab-WUNU-3

Online Course “Neuromarketing for Business”
(in Ukrainian)

Duration: 8 lectures (2 hours each) | 4 weeks
Focus: Increasing conversion rates, influencing consumer decision-making, brand development, and sales growth
Target Audience: маркетологи, бренд-менеджери, digital-маркетологи, власники бізнесу

  • What is neuromarketing?
  • Core principles of influencing consumer behavior
  • Neuromarketing vs. traditional marketing: key differences
  • Business opportunities and ethical boundaries of application
  • Methods for measuring consumer responses
  • Biometrics and eye-tracking in marketing research
  • EEG and fMRI: practical applications and real business value
  • Emotion analysis and nonverbal customer reactions
  • Neuro-Linguistic Programming (NLP) in advertising and sales
  • Language patterns and persuasion techniques
  • Rapport and submodalities in marketing messages
  • Anchoring and meta-models in customer communication
  • Key factors influencing buying behavior
  • Brain processes in product and brand selection
  • The role of emotions and motivation in decision-making
  • Cognitive biases and consumer heuristics
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  • Psychological triggers that drive consumer action
  • Core neuromarketing effects and principles
  • Using fear, humor, and nostalgia in marketing communication
  • Creating subconscious product value
  • Visual stimuli and color psychology
  • Scent marketing and emotional brand experience
  • Tactile and audio stimuli in brand perception
  • Multisensory influence in marketing strategy
  • Online consumer behavior
  • Fundamentals of neurodesign
  • How website design influences user decisions and conversions
  • Neuromarketing in social media and e-commerce
  • Storytelling as a tool of emotional engagement
  • Brand archetypes and their strategic use
  • Conflict and narrative structure in marketing stories
  • Building trust and customer loyalty through storytelling